Business Academy Sarah Shaw
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My Email Marketing Empire is an 8 Module training program delivered in video format. Watch Matt Lloyd as he shows you everything you need to know about monetizing an email list.
The Modules are divided as follows:
Module 1: Laying The Foundations
- What is Email Marketing?
- Choosing a Market
- Getting Set Up: How to set up your web sites, your Email Auto-Responders, your first campaign and your first list.
- Building Your List
Module 2: Finding Offers To Promote To Your List
- Follow-Up Emails vs. Broadcast Emails
- How to survey your list
- Overview of Affiliate Marketing
- Where to find offers you can promote
Module 3: Email Marketing Metrics – How To Make More Money For Each Email
- The 4 main metrics of Email Marketing
- The 80/20 Principle in Email Marketing
- How to reduce your Unsubscribe rate
- How to do split testing
Module 4: Writing Emails That Sell
- The general principles of copy writing
- The 6 Psychological Triggers of Influence
- Developing your own Swipe File
- 7 Elements Of Emails That Sell
Module 5: Segmenting Your List For Increased Profits
- What is Segmentation
- The “Rack the Shotgun” concept
- The different types of Segmentation
- Plus a live demonstration – How to segment your lists
Module 6: Big Paydays With Promoting Launches
- Product launches: What are they and why do they tend to work so well in this business?
- How to boost your sales by creating your own bonuses.
- Why individual follow-up is important
Module 7: Big Paydays With Promoting Webinars
- Why are Webinars so effective when using them along side
- Setting up your first webinar
- How to promote your webinar with email marketing
Module 8: The Holistic Approach To Email Marketing
- Learn about “The Holistic Approach”
- What is “Selling the Click.”
- Examining additional communication channels that you can use in your Email Marketing.
You will also have accesses to the following bonuses:
- $1.5 Million Launch Case Study eBook
- 256 Words To Avoid At All Costs eBook
- Email Marketing Bootcamp Webinar Replay
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