Mr. Allred is the co-author of three published books on business development: Ten-Minute Retreats for Business Owners, The Family Business, and Best Practices of High-Performance Entrepreneurs.
He is the co-creator of the Hot 100 Business Development process that is increasing gross revenue and job growth in four states. He's also the grant administrator and underwriter for a network of Sunbelt Business Brokers to SBDCs in the US and Community Futures in Canada.
Russ was rookie of the year and a top performer at NAI Capital Commercial Real Estate for five years. As an adjunct faculty at Cal State Bakersfield and the University of Lavern, he teaches marketing and strategic management.
He is a regular contributor to the Bakersfield Californian Money section and his articles have been reprinted by the Wall Street Journal, Dallas Globe, Times of India and publications around the world.
His mission is to help 50,000 business owners to increase gross revenue by $1 million each in preparation for succession or sale. To date, several clients have been honored as the fastest growing businesses in North America in Inc and Entrepreneur Magazines.
He is a professional speaker and has spoken to thousands of business owners across North America.
- Speech Topics: Income Growth to Exit Planning: An introduction to optimizing the value of your business and prepare for sale within three years. (Duration 50 minutes)
- Double your business this year: A strategic approach to double the value of your business within one year. (Duration 50 minutes)
- Building a Hot 100 Business: An overview of the system that hundreds of entrepreneurs have used to become the fastest growing businesses in North America. (Duration 50 minutes)
- Best Practices of Business Owners: 30 of the best practices used by high-performance entrepreneurs. (Duration 50 minutes)
- Delegate with confidence: The key to effective delegation is fool proof systems, learn all 30. (Duration 50 minutes)
- The Marketing Machine 30 marketing practices that will push sales through the roof.
Following a business expert is often like making a sandwich, when the instructor only describes one ingredient like lettuce or pickles. To make the sandwich, you need a list of all the ingredients and any special instructions. You can’t build a business on social media alone. Best Practices of High Performance Entrepreneurs is a list of the activities that highly successful businesses perfect as they grow. Each item offers specific instructions in the following disciplines:
Ownership - what business owners should be working on as they delegate daily functions to managers.
Management - policies and practices to guide hired managers and protect the owners from incompetence and dishonesty.
Marketing - growing a business requires more than selling. Management must project and plan for expansion using sound marketing principles.
Accounting - numbers are essential management tools. Management needs these principles to oversee, understand and use financial reports.
Production – beyond the human resource rules required by the government, this section describes how to get the most productivity from your people.
Protection – making money is only part of a successful business. Owners need to generate equity by protecting what they make. Protection practices are all about keeping the wealth you earn.
The Next Phase – While only a few businesses advance to be publicly traded, owners should understand and aspire to the consummate business success. These practices push management to ever higher results.
Scores of High Performance Entrepreneurs have increased their revenue by millions of dollars, including:
Joe Coughlin of Coconut Joes started at $500,000 in sales, he implemented Best Practices and currently does over $5 million.
Sal Avila of Mauricios started a small diner and sold $300,000 a year. He implemented Best Practices and now has three restaurants with gross sales in excess of $4 million.
Bruce Wileman of Porterville Citrus developed a citrus packing business to $3 million. After implementing Best Practices, now does $30 million.
Donn Harvey and Nishit Mehta were both honored on the Inc 500 list of the nation’s fastest growing businesses after implementing Best Practices.
John Vechey created the internet game Bejeweled. After implementing Best Practices sold his business for $1.3 billion.
Special Features for High Performance Entrepreneurs:
- Little reading
- Presented in checklist fashion
- Helps indentify only the things you need to work on
- Helps delegate with confidence
- Alerts you to dangers you didn’t know exist
- With this purchase you receive $50 off internet based consulting to create and manage your action plan for exponential growth. The book is basically free.